Design Center

Design Innovation

Sharpening Design
Competitiveness

LG Hausys strives to keep abreast of the latest market trends from consumers’ perspectives, offering designs that reflect consumer taste. With the largest design center in Korea’s building materials industry, and our unique design culture known as “Design Innovation” aimed at fostering talented designers, we are always one step ahead of our competitors.

Development Led by Customer Insights:“Design Innovation”

“Design Innovation,” with its motto“Turn ideas into products,” refers to the process by which LG Hausys members develop pilot products based on product incubation that allows for valuable feedback on products prior to their launch.
Many products developed through Design Jump have been extremely well-received among customers.

CMF
Research
Customer
Observation
Trend
Research
Customer
Insight
Incubating /
Design Jump
Product
Development
CMF Research Systematic analyses of CMF trends for various materials including polymer, natural material, metal, and glass to ensure their reflection in product design and development.
Trend Research Analyses of major trends and customer inclinations on the latest issues towards formulating strategiesfor design development.
Customer Observation Leveraging of customer communication channels to garner customer opinions (on living environment, products, etc.) and ensure their reflection in product design and development.
Incubating / Design Jump Revisions of product design ideas based on expert advice and feedback, and development of pilot products.
Product Development Fnal product development and product launch.