DATE : 08/06/2016
LG Hausys participated in INDEX 2016, the largest interior materials and furniture fair in the Middle East,
spurring its efforts to make headway in the Middle Eastern market.
As the only exhibitor from Korea, LG Hausys showcased its solid surface materials, flooring, and wallpapers during the show, which was held from May 23 to 27.
The five-day exhibition was joined by over 750 businesses related to interior materials and design, including solid surface materials and home and office furniture.
LG Hausys introduced its Lighting Table, which is made of LG Hausys’ Hi-MACS solid surface material.
Hi-MACS materials have excellent flexibility and light penetrability, with delicate patterns that are in perfect harmony with lighting.
Also, it collaborated with the world-famous designer Marcel Wanders to display durable wallpapers,
flooring and other interior materials with anti-pollution properties for both home and commercial spaces.
During the show, LG Hausys invited over 30 customers from Korea and other nations for the holding of the “LG Hausys Design & Tech Day”
and introduced the latest products and some major projects it has undertaken in a bid to attract more customers in the emerging Middle East market.
In fact, LG Hausys’ wallpapers and products made of solid surface materials are being well- received in the Middle Eastern market.
The export of LG Hausys’ wallpapers, including “Gracia Symphony,” for instance, to the Middle East region leaped by over three-fold in the first quarter compared
with the previous year, thanks to the customized luxurious and splendid designs that reflect the tastes of Middle-Eastern customers.
As the commercial as well as household building construction materials markets are expected to grow in the Middle Eastern region, given the rapid expansion
of the infrastructure, such as schools and hospitals, LG Hausys launched a branch office in Dubai in January as an outpost for the Middle Eastern market entry.
Meanwhile, it will also continue participating in various related fairs in the Middle East.