Oblique Men Flagship Store
New Flagship Store “Oblique Men” features HI-MACS® Emerald with an edgy design-
Location Utrecht, Netherlands
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Design The Invisible Part
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Material HI-MACS® Emerald
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Fabrication Van Assem Interieurbouw
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Photo Credit ©Sal Marston Photography
The new Ultrecht flasgship branch of men’s fashion store Oblique Men plays on the latest trends, not only when it comes to shoe and fashion collections, but also with its beautiful interior design. Designers from The Invisible Party developed the brand identity and a spectacular interior concept, realized with HI-MACS® in its luminous shade Emerald, from the Lucent collection, perfectly fabricated by Van Assem Interieurbouw with a result that is anything but mainstream. The designers focused on creating a space that matches the high-end brands the store carries. As these brands have a classic heritage and urban aesthetic, they chose to create a space with a contemporary feel and sophisticated edge.
The design merges two formerly separate spaces. The two spaces were made one by creating an oblique line that runs through both, setting the angle to which floors are laid and furniture is displayed. The angled line also sets the tone, creating a contemporary interior with an edgy high-end yet classic feel. The classic sense is given a modern twist through different touches, such as the use of latest generation materials, including HI-MACS® for the furniture, combined with a terrazzo-look floor.
The HI-MACS® Emerald colour is used in the counters to interject a trendy colour palette with its bright, almost neon green shade. The colour comes into its own on the warm wood floor and combines well with brass and petrol details. In addition, the Lucent collection from HI-MACS® has translucent properties, where the material and its colour create a special effect using the influence of light.
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