Design Center

Design
Innovation

Sharpening Design
Competitiveness
LG Hausys strives to keep abreast of the latest market trends from consumers’ perspectives, offering designs that reflect consumer taste. With the largest design center in Korea’s building materials industry,and our unique design culture known as “Design Innovation” aimed at fostering talented designers, we are always one step ahead of our competitors.
Development Led by Customer Insights: “Design Innovation”
“Design Innovation,” with its motto “Turn ideas into products,” refers to the process by which LG Hausys members develop pilot products based on product incubation that allows for valuable feedback on products prior to their launch. 

Many products developed through Design Jump have been extremely well-received among customers.
    • CMF
      Research
    • Customer
      Observation
    • Trend
      Research
  1. Customer
    Insight
  2. Incubation
    /Design
    Jump
  3. Product
    Development
  • CMF Research

    Systematic analyses of CMF trends for
    various materials including polymer, natural material, metal, and glass to ensure their reflection in product design and
    development.

  • Trend Research

    Analyses of major trends and customer
    inclinations on the latest issues towards formulating strategiesfor design
    development.

  • Customer Observation

    Leveraging of customer communication channels to garner customer opinions (on living environment, products, etc.) and ensure their reflection in product design and development.

  • Incubating / Design Jump

    Leveraging of customer communication
    channels to garner customer opiRevisions of product design ideas based on expert advice and feedback, and development of pilot products. nions (on living environment, products, etc.) and ensure their reflection in product design and
    development.

  • Product Development

    Fnal product development and product launch.