Corporate Identity - LG Hausys America
Symbol Mark
Meaning of the LG Symbol Mark
Global, Tomorrow, Energy, Humanity and Technology are the pillars that this corporation is founded on; with the capital letters L and G positioned inside a circle to center our ideals above all else, humanity. The symbol mark stands for our resolve to establish a lasting relationship with, and to achieve the highest satisfaction for our customers.
LG Hausys Symbol Mark Usage
The symbol mark should not be used alone.
Exceptions: employee badges, external billboard ads, other media with insufficient space, exposure is 50% less-contact LG for further instruction and assistance.
Unacceptable symbol mark usage examples
Clear Space
Horizontal Signature Clear Space A
Clearly defined space is needed to establish the signature in a given composition.
Color System
Signature Product Name
Background Color Usage
Use the monotone symbol mark for negative image applications
Unacceptable Usage Symbol Mark
Business Card
- Agency Name
- Product Name
- LG Hausys Coporate Mark
Product Catalog Format
- Corporate Mark
- Image 100%
- Hausys Light Green Opacity 50%
- Product Name
- Graphic Motif : Consider the readability of the logo, delete the pattern
Billboard
Exhibition Visual Standard Guideline
FACADE 1-A (Example)
